We audited your online presence, scored it across five categories, and built you a Monticello-focused homepage before this conversation. Scan the QR code below to see it on your phone. No commitment required.
Your Current Score
38
/ 100
Solid reputation, weak visibility outside Kimball
Monticello Visibility
15%
Trust Signal Visibility
35%
Score is our professional assessment, not a tool-generated metric.
Your score over time with The Refiners Co
90 Days
58
/ 100
6 Months
74
/ 100
12 Months
88
/ 100
AI Search is an emerging category, no site scores 100% today. 88% reflects the realistic ceiling with full optimization. Projections based on site structure, SEO signals, and consistent monthly work.
Monticello Gets No Dedicated Page
Your site mentions Monticello in the title tag and About text, and you have a full dedicated landing page for Minneapolis. There is no matching page for Monticello, a market you already serve and that's a 20-minute drive from your shop. Olson & Sons Electric has been based in Monticello itself since 1959. Right now they own that search, and you're not showing up to compete for it.
No Structured Data for AI Search
Nothing on your site tells Google or AI tools like ChatGPT what you actually offer as a business. There's no schema markup identifying you as an electrician, no service catalog, no FAQ content. When someone asks an AI assistant "who's a good electrician near Monticello," your site has nothing for it to find.
Real Reviews, Buried
Your reviews page has strong, specific customer feedback naming Josh directly, on pricing, professionalism, and honest diagnostics. None of it appears on your homepage, where a new visitor actually needs to see it before they call.
EV Chargers and Generators Undersold
You offer EV charger installs and generator hookups, both high-ticket, high-growth services. They're mentioned once on an interior page and never called out where a homeowner shopping for that specific service would land.
Monticello Named in the Headline, Not Buried
The homepage headline reads "Electrician in Kimball & Monticello, MN." A dedicated service-area callout, a featured Monticello card, and Monticello-specific FAQ answers make the case directly: you already serve them, now Google and every visitor know it too.
Schema Markup for Google and AI Search
Electrician business schema, a full service catalog, and FAQ schema covering both cities. This is the structured data AI tools and Google actually read to decide who to recommend.
Real Reviews, Front and Center
Four real customer quotes, pulled from your own reviews page, naming Josh by name, placed where a new visitor sees them before they scroll to the contact form.
EV Chargers and Generators, Their Own Cards
Both services get their own service card on the homepage, not a buried line item, so a homeowner shopping specifically for either one lands directly on what they're looking for.
Panel Upgrade Ticket
$2,000+
Typical revenue for a single residential panel upgrade job (industry estimate)
Just 1 New Job / Month
Paid For
One additional panel upgrade or install from better Monticello visibility covers the monthly investment many times over.
Your Investment
$299 setup + $599/mo
3-month start, then month-to-month. Cancel after with 30 days notice, no penalty. Site, SEO, and ongoing updates included.
![QR code to preview Starlight Electric's new website]()
Scan with your phone
Your Monticello-ready homepage is live.
See it right now.
We built this for you before our conversation. No commitment required. Scan with your phone or type the address below. See what a site that actually claims Monticello looks like.
- Full homepage, fully designed
- Monticello service-area callout
- Real customer reviews, up front
- EV charger and generator sections
- FAQ with structured data
- OpenStreetMap service area embed
- Mobile sticky call bar
- Built for Google and AI search
What our work covers across all five categories, and what it takes to go further
Website Design & UX
With Refiners Co: 88%
To reach 100%:
- Individual page per high-ticket service (panel upgrades, EV chargers, generators)
- Real job photos from Kimball and Monticello projects
- Before/after gallery from actual completed jobs
Monticello Visibility
With Refiners Co: 85%
To reach 100%:
- Full dedicated Monticello landing page (matching what Minneapolis already had)
- Google Business Profile service-area update naming Monticello
- Monticello-specific Google reviews campaign
Trust Signal Visibility
With Refiners Co: 82%
To reach 100%:
- Licensing/credential numbers displayed if Josh wants them public
- Team and truck photos
- Full review widget pulling live from Google
AI Search Visibility
With Refiners Co: 88%
To maximize (ceiling ~90%):
- llms.txt file kept current as services change
- New FAQ content added as AI systems update
- Blog posts written answer-first so AI pulls content directly
Lead Conversion
With Refiners Co: 78%
To reach 100%:
- Text-message lead follow-up automation
- Live chat widget for after-hours quote requests
- Financing option if Josh wants to offer one
Additional services we can add to your package
| Service |
What it includes |
Why it matters for you |
Price |
| GBP Management |
Weekly Google Business Profile posts, photo uploads, review responses, service-area kept current for Kimball and Monticello |
GBP is the first thing a homeowner sees when they search "electrician near me." An active, accurate profile with Monticello listed wins that first impression. |
$199/mo |
| Monticello Landing Page |
A full dedicated page for Monticello, matching the depth of your existing Minneapolis page, with local FAQ and internal links |
Closes the exact gap this review is built around: a real page for the market you already serve but don't rank in. |
$399 one-time |
| SEO Content |
2 blog posts per month targeting local search terms, keyword tracking, monthly citation audit |
A new site improves rankings for a while, then flattens out. Fresh, locally targeted content keeps moving you up after that first gain. |
$299/mo |
| Citation Cleanup |
40+ directory NAP audit and correction (name, address, phone consistency across the web) |
Inconsistent listings quietly hurt local rankings. A clean, matching NAP across directories is a foundational trust signal Google checks. |
$349 one-time |
| Photo Coordination |
Job-site photo shoot scheduled around real Kimball/Monticello jobs, delivered self-hosted and ready for the site |
Real job photos outperform stock or generic images in trust and conversion, and give the gallery section real before/after proof. |
$99 + photographer |
Monthly add-ons follow the same terms as your plan: 3-month minimum, then month-to-month with 30 days notice.
Questions you will probably ask us (and honest answers)
How long does SEO take to work?
Google ranking improvements take 90 to 180 days for local search terms. Google Business Profile changes, like adding Monticello as a service area, show faster, sometimes within 30 to 60 days. We track movement monthly and show you the data.
Can I keep updating my own site after launch?
Yes. The site is fully yours. We hand off everything, and you can make changes yourself or ask us to, whichever is easier for you.
What about paid ads?
We'd recommend getting organic Monticello visibility working first, since it's free traffic once it's ranking. If ad spend makes sense later, Google Local Services Ads are typically the better starting point for electricians: pay per verified lead, not per click.
Can you help me get more Google reviews?
Yes. We can set up an automated text/email review request system tied to completed jobs, plus in-truck QR code cards, so asking for a review becomes part of the job close-out instead of something to remember later.
What's the difference between this and my current site?
Your current site is built on a page builder platform that makes it hard to add structured data, dedicated location pages, or AI-search signals without real development work. The site we built is fully custom code, fully yours, and built specifically to close the Monticello gap.
What happens if I want to cancel?
We ask for a 3-month start, because that's how long real SEO movement takes. After that, 30 days written notice, no penalty, no hard feelings. You keep the site, the domain stays yours, and we hand off cleanly.